Ciki Liu, co-founder and editorial lead at Fondamia

Founder profile

Ciki Liu

Co-founder & Editorial Lead at Fondamia

Ciki combines thoughtful content strategy with the perspective of a devoted cat parent, helping people remember the pets they love in ways that feel personal, gentle, and true.

About Ciki Liu

Ciki Liu is a co-founder and editorial lead at Fondamia. She brings six years of experience in SEO and content strategy to a subject that is deeply personal: the bond people share with their pets and the many ways that bond continues through memory.

Before co-founding Fondamia, Ciki worked across software and ecommerce, turning complex topics and real search questions into practical, reader-first guidance. At Fondamia, she applies that same clarity and care to resources about pet remembrance, sympathy, personalized keepsakes, and preserving the small details that make each animal unmistakably themselves.

The Experience Behind Fondamia

Fondamia grew from a week Ciki never forgot. When her cat Strawberry was just over a year old, an accidentally swallowed hair tie led to emergency surgery and acute pancreatitis. For days, Strawberry’s recovery was uncertain.

Strawberry pulled through, but the experience changed how Ciki understood the place a pet holds in a family. It made the possibility of sudden loss feel real and revealed how deeply a familiar face, routine, and presence become woven into everyday life.

Together with fellow co-founder Ricky, she created Fondamia to make remembrance feel more personal—not like choosing a generic object, but like finding a thoughtful way to hold on to the details that belonged to one particular companion.

What Ciki Writes About

  • Meaningful ways to remember and honor a pet
  • Pet sympathy gifts, cards, and supportive words
  • Choosing photos, portrait styles, and personalized details
  • Thoughtful ways to preserve collars, tags, photographs, and other keepsakes
  • Clear guidance for choosing a memorial without pressure or urgency

How Ciki Approaches Content

Ciki begins with the reader’s real question: what they are trying to understand, decide, say, or preserve. She reviews current Fondamia product information and, when a topic touches pet health, behavior, or grief support, looks to relevant veterinary schools, professional organizations, and other authoritative sources.

Her aim is to make each guide gentle without becoming vague, useful without becoming prescriptive, and transparent about the difference between personal experience, general education, and professional advice. Product details and recommendations are revisited as information or customer needs change.

Editorial Transparency

Ciki is a content professional, co-founder, and cat parent—not a veterinarian, counselor, or grief therapist. Fondamia’s editorial resources provide general information and remembrance ideas. They do not replace veterinary care, mental health support, or advice from another qualified professional.

When Fondamia products are discussed, we identify them clearly and check descriptions against the current product information available at the time of publication.

From the journal

Latest articles by Ciki Liu